Georgia health insurance Marketplace guide

To enroll in private health coverage through the Marketplace in Georgia, you must:¹

• Be a resident of Georgia
• Be lawfully present in the United States
• Not be incarcerated
• Not have Medicare coverage 

Those are the only qualifications you need to meet in order to enroll in a Marketplace plan, but qualifying for financial assistance (premium subsidies and cost-sharing reductions) is a little different, and does have some additional parameters. 

Eligibility for Marketplace financial assistance depends on your income and how it compares with the cost of the second-lowest-cost Silver plan in your area. In addition, to qualify for Marketplace financial assistance you must:

• Not have access to affordable employer-sponsored health coverage. If your employer offers coverage but you feel it’s too expensive, you can use our Employer Health Plan Affordability Calculator to see if you might qualify for premium subsidies in the Marketplace. 
• Not be eligible for Medicaid or PeachCare for Kids (Georgia CHIP).
• Not be eligible for premium-free Medicare Part A.²
• If married, file a joint tax return.³
• Not be able to be claimed by someone else as a tax dependent.³

To enroll in coverage for 2025, Georgia residents use the Georgia Access platform instead of HealthCare.gov.

You can sign up for an ACA-compliant individual or family health plan in Georgia between November 1 and January 15. This is the annual open enrollment period.⁴

For coverage to start on January 1, 2025, you must make your plan selection by December 16.⁵

After the annual open enrollment period ends, your opportunity to enroll or make a plan change will be limited. It’s generally only available if you experience a qualifying life event, such as giving birth or losing other health. But some people can enroll year-round even without a specific qualifying life event.

Enrollment in Georgia Medicaid and PeachCare for Kids (CHIP) is available year-round, so if you’re eligible for either of these programs, you can enroll anytime.

In Georgia, you can sign up for ACA Marketplace coverage through Georgia Access, which is the new state-run Marketplace in Georgia. 

If you need coverage with a 2024 effective date (via a special enrollment period), you will use the HealthCare.gov platform. But you will then need to renew your coverage for 2025 using the Georgia Access platform. HealthCare.gov is no longer used in Georgia as of the 2025 plan year. 

Georgia had intended to make the transition to a fully-state-run exchange in the fall of 2023, but the federal government pushed that out by a year.⁶

To enroll in an ACA Marketplace plan in Georgia, you can: 

• Visit Georgia Access, which is Georgia’s health insurance Marketplace. This platform will let you compare the available plans, determine your eligibility for financial assistance, and enroll in the coverage that best meets your needs. 
• Purchase individual and family health coverage with the help of an insurance agent or broker, a Navigator or certified application counselor, or an approved enhanced direct enrollment entity.
• Even now that Georgia has transitioned from HealthCare.gov to Georgia Access, enhanced direct enrollment entities can still enroll people in Marketplace coverage in Georgia. None of the other fully state-run exchanges use EDEs, so Georgia is unique in this regard.⁷

You can reach the Georgia Access call center by dialing 1-888-687-1503.

You may find affordable health insurance options in Georgia by enrolling in a plan through Georgia Access – especially if you’re eligible for financial assistance. 

Income-based subsidies called Advance Premium Tax Credits (APTC) are available due to the Affordable Care Act. APTCs can help lower your premium payments each month, and most enrollees are eligible for these subsidies.

Ninety-six percent of the people with effectuated coverage through Georgia’s Marketplace in early 2024 were receiving premium subsidies. Those subsidies saved them an average of more than $531/month. After subsidies were applied, the average enrollee’s monthly cost (including those who paid full price) was about $69/month.⁸

(Note that the numbers above are based on effectuated enrollment; the chart below shows some different metrics and uses data from all applications submitted during the 2024 open enrollment period.) 

Source: CMS.gov⁹

Although most Georgia Marketplace enrollees are eligible for premium subsidies, the state’s reinsurance program, which took effect in 2022, helps to keep premiums lower than they would otherwise be for people who aren’t subsidy-eligible.¹⁰

If your household income isn’t more than 250% of the federal poverty level, you may also qualify for cost-sharing reductions (CSR), which are another type of ACA subsidy. These subsidies can lower your deductibles and out-of-pocket expenses as long as you select a Silver-level plan. Two-thirds of Georgia’s Marketplace enrollees were receiving CSR benefits as of 2024.¹¹

Depending on your income and circumstances, you may find that you’re eligible for free or low-cost health coverage through Medicaid or PeachCare for Kids (Georgia CHIP).

Georgia partially expanded Medicaid in mid-2023 (up to 100% of the poverty level) but imposed a work requirement for eligibility. This has significantly limited the number of people who are newly eligible for coverage under the program, which is called Georgia Pathways to Coverage. As of June 2024, only 4,231 people were enrolled in the Pathways program.¹²

Learn more about whether you might meet the criteria for Medicaid in Georgia.

The same nine private insurers that offered 2024 coverage through HealthCare.gov are offering coverage for 2025 through Georgia Access (ten if you count Anthem’s two separate entities).¹³ 

Coverage areas vary from one insurer to another. But nearly all Georgia counties have 2025 Marketplace plans available from at least three insurers.⁴

There were eleven insurers in Georgia’s exchange in 2022, but Bright Health stopped offering coverage after the end of 2022. Friday Health Plans stopped offering coverage in the spring of 2023 and their existing policies terminated on July 31, 2023.¹⁴

For 2025, the following average rate increases were approved for Georgia’s Marketplace insurers,¹⁵ calculated before subsidies are applied. 

Source: RateReview.HealthCare.gov¹⁶

Average rate increases are for full-price plans, but 96% of Georgia Marketplace enrollees receive premium tax credits that help reduce their monthly payments.⁸

Subsidy amounts change each year to keep pace with changes in the benchmark plan (the second-lowest-cost Silver plan) in each area. As a result of the American Rescue Plan, the subsidies are larger than they used to be, and available to more people. And this will continue to be the case through 2025, due to the Inflation Reduction Act.

If the cost of your current plan increases, you can explore other plans in the exchange that may be less expensive and offer similar benefits. Plan changes are possible during open enrollment, or with certain qualifying life events.

For perspective, here’s a summary of how average rates have changed over the years for Georgia’s ACA-compliant individual/family market:

• 2015: Average increase of 1%¹⁷
• 2016: Average increase of 10.3%¹⁸
• 2017: Average increase of 32.8%¹⁹
• 2018: Average increase of 54.2%²⁰ (federal funding for cost-sharing reductions was eliminated)
• 2019: Average increase of 3.9%²¹
• 2020: Average decrease of 0.9%²²
• 2021: Average increase of 4.8%²³
• 2022: Average decrease of 2.2%²⁴
• 2023: Average increase of 10.1%²⁵
• 2024: Average increase of 17.4%²⁶

During the open enrollment period for 2024 coverage, 1,305,114 people enrolled in private plans through Georgia’s health insurance Marketplace.²⁷

That was a significant record high, and it came on the heels of the previous record high, when 879,084 people enrolled the year before, for 2023 coverage.²⁸

The chart below shows Georgia’s Marketplace enrollment over time. For several years, it hovered a little above or a little below 500,000 people, but has increased drastically in the last few years.

The increase is driven in large part by the enhanced premium subsidies created by the American Rescue Plan and the Inflation Reduction Act. And the additional enrollment growth for 2024 is also driven by the fact that people are once again being disenrolled from Medicaid, after that was paused for three years during the pandemic. CMS reported that by April 2024, more than 265,000 people who had been disenrolled from Georiga Medicaid had transitioned to Marketplace coverage.²⁹  

Source: 2014,³⁰ 2015,³¹ 2016,³² 2017,³³ 2018,³⁴ 2019,³⁵ 2020,³⁶ 2021,³⁷ 2022,³⁸ 2023,³⁹  2024⁴⁰

Georgia Access: The Marketplace in Georgia starting with 2025 plans (enrollment began November 1, 2024). This is the platform where residents can enroll in coverage and obtain income-based financial assistance.

Georgia Department of Community Health (DCH) – Administers Georgia Medicaid and PeachCare for Kids.

Georgia Office of Insurance and Safety Fire Commissioner – Regulates and licenses health insurance products sold in the state, as well as the brokers and agents who sell them.

Georgia SHIP – A resource for Medicare beneficiaries and their caregivers, providing counseling and assistance with various Medicare issues.